Produced whilst at Gas & Electric this TVC was released in the first weekend of 2010 and invites the viewer to work off those festive love handles to banging 'choons'.
I collaborated with director Tom King on concepting and then designing the pitch boards.
After winning the job I did all post work – this included rotoscoping, tracking, beat-matching, overlays & colouring.
After winning the job I did all post work – this included rotoscoping, tracking, beat-matching, overlays & colouring.
We're all very happy with how it turned out! So are Ministry of Sound it would seem, as the original concept was then used in subsequent years.
![](https://cdn.myportfolio.com/1fe9ec20e4e9aaa3a72d1f96df44263c/68786d3556d456c53e1a92fc_rw_1200.jpg?h=b04b48c508240b604e4096077b9e04a8)
![](https://cdn.myportfolio.com/1fe9ec20e4e9aaa3a72d1f96df44263c/4d48634ac8e88248aa8964ec_rw_1200.jpg?h=2bf90ce35381388da1c7e3df1ecf0057)
![](https://cdn.myportfolio.com/1fe9ec20e4e9aaa3a72d1f96df44263c/f19e5f3df348f9cfcb8bd4b1_rw_1200.jpg?h=bac1fb7d5da8c554031368b284f9c1ca)
![](https://cdn.myportfolio.com/1fe9ec20e4e9aaa3a72d1f96df44263c/89eced94d11bec67401e62a8_rw_1200.jpg?h=e2e51eca9ba6bfc139d65ea18fbd989b)
![](https://cdn.myportfolio.com/1fe9ec20e4e9aaa3a72d1f96df44263c/429fcb9f9a57e63b98e884ba_rw_1200.jpg?h=ccf02da316eec447175fb74234167fc4)
![](https://cdn.myportfolio.com/1fe9ec20e4e9aaa3a72d1f96df44263c/5daf7e815d0dc853087e9a2e_rw_1200.jpg?h=75da5b8934325dcf5ac26263bc5ca3f9)