Created for the 2015/16 season of the Football Tonight show.
We steered the creative direction away from the initial suggestion of flock wall paper and instead opted for another option which still retained the feel of the stenography. Utilising warehouse chic and neon lighting we went for a craft pub feel. After getting the green light I started experimenting with typography in illustrator before attempting one letter in Cinema 4D. After getting approval for the style I went ahead with the build and animation. Afterwards I was responsible for compositing and delivery to the editor.
All elements were modeled from scratch by myself.
