Ministry of Sound. Running Trax.

Produced whilst at Gas & Electric this TVC was released in the first weekend of 2010 and invites the viewer to work off those festive love handles to banging 'choons'.

Produced whilst at Gas & Electric this TVC was released in the first weekend of 2010 and invites the viewer to work off those festive love handles to banging 'choons'.
 
I collaborated with director Tom King on concepting and then designing the pitch boards. 
After winning the job I did all post work – this included rotoscoping, tracking, beat-matching, overlays & colouring.
 
We're all very happy with how it turned out! So are Ministry of Sound it would seem, as the original concept was then used in subsequent years.
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